Why August Light?

August Light Studio has been officially “open for business” for one week, and what a week it’s been! We are incredibly grateful for all the support, love and potential projects that have been sent our way. This business didn’t happen overnight, it’s taken months of planning, strategy and execution, but it feels really wonderful to have such awesome people cheering us on!

One question we’ve heard a lot in the last week is “Why August Light?” The name is a unique one, and holds a lot of meaning for me personally and professionally. The concept for this new business came to me months before the name, and in fact, naming this venture was one of the most difficult parts of the process. I had my heart set on a different name, but found it was extremely popular in the photography world, and I wanted to ensure my business would be easy to find via a Google search and potential clients wouldn’t be confused by difference companies with the same name! That’s a marketing nightmare, and after working in marketing and PR for the past 10 years, I knew a common business name can be a big problem for a new company. You want a name that is unique, easy to remember, and fits with your brand goals and strategy.

I was sure I wanted to the word “light” in the name somewhere. To me, photography at it’s simplest definition is the capturing of light. I also really love the visualization of “being the light” or the “lighthouse” in the world…in other words, being a business that shines on their clients and brings out the best in them!

I also knew I wanted the word “studio” in our business name.This new venture encompasses not only a service, but a place. For the first time, I would be hosting my work in a literal brick and mortar studio, and having this in the name was important to me.

“August” was the suggestion of a wonderful, creative friend, and I’ll be forever grateful for her insight! August is one of my favorite months of the year, because it simply has the BEST natural light. The warm glow of August is just beautiful, and encompasses everything I want August Light Studio to be. In addition, as a working mother, August feels sort of like the beginning of the year for me, as the kids head back to school and schedules are more set and predictable. August always reminds me of freshly sharpened pencils, new notebooks, and a whole lot of possibility!

I hope this gives you a little more insight on August Light Studio! We’d love to work with you soon to create beautiful images for your brand or business. Email me at megan@augustlightstudio.com to learn more!

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *