Three Steps to Get Started

August Light Studio Space

Everyone knows creating original content for your brand can be a daunting task. Trust me, I’ve been there! And as a small business owner and creative, I can sometimes find myself in the thick of the weeds of the dreaded procrastination. So how to cope? Here are some tips that have helped as we built our own business and brand!

1. Make a Daily Schedule – It’s so easy to get caught up in meetings or putting out fires at your business, that it can make finding time to create content a struggle. Setting aside time every week to go over your marketing plan, how it’s being implemented on a daily/weekly/monthly/quarterly basis and bring new ideas to the schedule is key. Don’t just hope you’ll find the time to do this, put it on your calendar and make it happen!

2. Dedicate Certain Times of Day to Your Social Media (and not a minute more!) – One of the traps we all fall into is the social media black hole. Since so much of our business’ marketing is done online, we have to log on in order to get our work done. But then we MUST log out! Don’t spend all day replying to comments or scrolling your feeds, or you will lose a ton of precious work time. I set time to post during the day, and then get off my phone or social feeds before I get sucked in.

3. Take a Break and Take Care of Yourself – Make sure you’re not just sitting in front of your computer churning out content constantly. That will quickly lead to burn out! Get up every hour and take a walk around the office, or outside if you can. Eat a healthy snack and don’t skip lunch! Drink water throughout the day. To create good work, you have to be fueling your body and mind in healthy ways.

How do you work through the daily challenges at your business? Let me know in the comments or on social media. And send me a note at megan@augustlightstudio.com to learn how we can work together to make your brand marketing even better with beautiful images and video!

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