Social Media Marketing Class with HIVE Workshops

As a PR and media expert, I am often asked to speak with other creative, small business owners to share my experience and knowledge of marketing. Running a small business is a huge challenge for anyone, but creatives often especially have to work extra hard on the “non-creative” side of being a business-owner…things like accounting, legal issues and marketing come to mind!

I’m very grateful to HIVE Workshops for offering classes to the community of small businesses, which cover everything from technical expertise to learning how to really sell your product or service. I’ve spoken at HIVE several times, but most recently I was asked to come speak about Social Media Marketing.

Social media is a beast that many small biz owners struggle with, and rightfully so! It takes time, strategy and planning, three things that are in short supply when you’re running an entire business. But by taking a few simple steps, you can create a social media strategy that works for you and your schedule.

  1. Plan ahead! – Look at the calendar and plan out your social media posts ahead of time. This way you won’t be scrambling to come up with content every day.
  2. Don’t try to be everywhere! – While it’s tempting to be active on every, single social media network, it’s often not feasible. Instead, pick one or two networks to be super active on, and put your time and energy into them. You can still go ahead and secure your profile on the other networks, but instead of actively posting there, just direct people to where you ARE posting (for example, on your Twitter profile, tell people you spend most of your time on Instagram and to follow you on there for more up-to-date info!)
  3. Schedule your posts – Instead of posting one item at a time, block out a couple hours at the beginning of the week and get all of your posts scheduled. Once it’s done, you won’t have to worry about it for the rest of the week, except for checking in and engaging with comments on your posts.
  4. Create consistent imagery – Make sure the images you are using on your social media reflect your business and brand. The best way to do this is to hire a professional to shoot your product or service all in one day, and then use those photos throughout the month on your social media. This way, it’s ensured that your images are cohesive and fit in with your branding.

When you utilize these steps, social media can be an asset instead of a burden! If you’d like to attend my next Social Media Marketing Workshop, join the August Light Studio newsletter so you’ll be the first to know when a spot becomes available!

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