Happy 2018 from August Light Studio!

2018 Goals

The beginning of a new year is always a time of great excitement and hope, especially for small business owners and entrepreneurs. As a list-maker and planner at heart, I love putting pen to paper and mapping out my goals for the new year, whether for my personal or professional life. However, sometimes the idea of listing out everything I want to do in a year can be completely overwhelming! Here are a few tips that I’ve found to be extremely helpful in planning for the new year as a small business owner:

1. Break Down Your Goals By Quarter and Make Them Measurable: Of course we all want to run a successful business, but it’s important when you are setting goals for the new year that you take in to consideration how you will measure your success. For example, we all want have a profitable year, but how will you measure that? Number of new clients you bring on board? Number of projects? Revenue? There are many different ways to measure success, so you need to break it down so that you don’t set yourself up for failure.

2. Hold Quarterly Retreats to Review and Plan: This is something I started doing last year for both my personal goals AND my business goals. I set specific time each quarter to spend the day at a coffee shop (or sometimes I even stay the night at a hotel) away from the bustle of life, the business, and my family to go over the progress I’ve made and what my plans are moving forward. This is a great way to ensure you stay on target throughout the year and don’t get lost in the day-to-day stress of being an entrepreneur and “doing it all.”

3. Set Marketing and Budget Goals for the Year, Then Review Quarterly: This one is HUGE for me, because new opportunities are always coming up, and I find it difficult to say no when I see something I think would help my business. However, it’s important to prioritize and ensure your spending is in line with your marketing plan. This is why I believe building a photography plan into your marketing budget is so helpful. By working with August Light Studio for all of your marketing and business development photography, we can help your company achieve it’s loftiest 2018 goals.

How are you planning for 2018? At August Light Studio, we can help you make it the best year yet! If you want to get started (or just get some ideas for the new year) send us a note at megan@augustlightstudio.com.

2018 Goals

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