Building an Image Library with Dotted Line Marketing

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Dotted Line Marketing

There is nothing we love more than working with brands and businesses to create imagery that enhances their marketing and helps them sell their work! So we were incredibly excited when Lane from Dotted Line Marketing reached out with an idea to create a library of images that reflected her brand and she’d be able to use across multiple platforms. Not only did she want to use these images on her website and printed marketing materials, but she also wanted to have images she’d be able to use throughout the year on her digital platforms, such as social media and an e-newsletter.

Dotted Line Marketing

Our goal for this project was to put together a library of images that are cohesive, but not exactly the same. We used Dotted Line Marketing’s color scheme when putting together flat lays and pulled in items that will help make the images relevant regardless of when they are used. We also wanted to capture photos of not only static objects, but of movement and client meetings…showing Lane do what she does best, communicating with clients and delivering amazing content and ideas!

Dotted Line Marketing

Dotted Line Marketing has a very clean, modern look, and the images that had previously been used on the website didn’t reflect that feel. Instead they seemed a bit dated and stale. With this new, refreshed imagery, their materials look incredible! Head over to dottedlinemarketing.com to see how this new image library has enhanced their web presence, and be sure to follow Dotted Line Marketing on social media as well!

Dotted Line Marketing

 

Sophisticaited + Beauty Brands Collaboration | Videography + Photography

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Sophisticaited + Beauty Brands

Sophisticaited + Beauty Brands

At August Light Studio, we love being able to take ideas and make them a reality. When Caitlin Fore from Sophisticaited and C4 Styling reached out to us about making her project collaboration with Beauty Brands really pop, we knew that adding video would be just the ticket!

Caitlin was working with Beauty Brands to showcase their styling services and especially how they can help assist today’s busy women this holiday season. We photographed and provided video services to feature Beauty Brands’ holiday hairstyling packages. While the photos certainly provided value to the project, it was the video, which was focused on capturing the entire styling experience, not just the finished product, that really makes this campaign stand out! Who wouldn’t want a day of pampering at Beauty Brands after watching this video?

You can see more of this project via Sophisticaited! If you’d like to work with August Light Studio on an upcoming photography or videography project, please reach out to megan@augustlightstudio.com. Let’s make something awesome together!

Kindness, Humor and Comfy T-Shirts with Huglife Kansas City

Huglife KC

One of the best parts about my job is getting to work with other creative entrepreneurs that are doing amazing work in the world. The team from Huglife Kansas City exemplify everything I love about small businesses. After feeling overwhelmed by all the negativity in the media and world around them, co-founders Lindsey and Robin decided to create a business where the main purpose was to spread more love around to everyone they meet.

Huglife KC

During some especially frustrating weeks in 2016, Lindsey and Robin realized they were doing more complaining than usual and did not like the negativity they were continually expressing, so they went back to their mantra of “not being jerks.” They made a conscious effort to be happier and immediately saw the impact a new attitude can have on everything around them. Kindness truly begets kindness. This idea, coupled with the t-shirt company they had always talked about starting since they basically live in yoga pants and t-shirts, is how Huglife Kansas City was created. They had the idea to make cute, comfy, stylish t’s that they would want to wear and market them with a love and kindness message, which can be seen throughout all of their social media. The shirts are made from the softest material and are super flattering. Their variety of designs come in tanks, kids sizes and women’s cut as well!

Huglife KC

Huglife KC

The ladies from Huglife contacted August Light Studio because their business is quickly growing (they were just picked up by Made in KC…you can find their shirts on the website!) and they needed some professional images to use when promoting the shirts not only to clients, but to prospective retailers. The goal of the shoot was to capture the fun, joyful feeling of the Huglife brand, creating imagery that would fit in flawlessly with their marketing materials and would also generate interest online. I loved working with the Huglife ladies and I am so glad they now have new, updated images that truly represent their brand!

Huglife KC

Huglife KC

If you’re a creator, entrepreneur or business-owner and would like to chat about how August Light Studio can take your marketing and sales to new heights with beautiful imagery, please contact megan@augustlightstudio.com.

Small Business Branding Session : C4 Styling

As a former marketing director and all around social media guru, I love using my photography to help other small businesses strengthen their brands. I love working with small, local businesses to ensure the photography and imaging they are using online and off match what they are trying to convey with their brand. Small businesses especially have to work to cultivate their brand through their website and social media images, and providing them with one-of-a-kind photos ensures they will look polished, professional and amazing!

C4 Styling recently launched a totally redesigned website, and I was so honored to be asked to provide the imaging for use on the website, printed materials and social media. I worked with C4 Styling’s Caitlin Fore on the concept and execution prior to our shoot. Caitlin is a style blogger and influencer, and also provides incredible personal styling for clients. She really wanted to show two basic tenets of what she provides clients, both the work she does online (blogging) and what she can provide clients in terms of personal styling services. Our shoot took place in two locations, Caitlin’s office and the boutique Anaphora, which is located in the Prairiefire Shopping Center in Leawood, Kansas.

 

I am so happy with how this shoot turned out, and am so glad I was able to work with Caitlin to provide her with images that showcase the C4 Styling brand! If you’re interested in stepping up your online presence with images that reflect your unique brand, I’d love to work with you! Send me a note at megan@augustlightstudio.com for more information.