Building an Image Library with Dotted Line Marketing

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Dotted Line Marketing

There is nothing we love more than working with brands and businesses to create imagery that enhances their marketing and helps them sell their work! So we were incredibly excited when Lane from Dotted Line Marketing reached out with an idea to create a library of images that reflected her brand and she’d be able to use across multiple platforms. Not only did she want to use these images on her website and printed marketing materials, but she also wanted to have images she’d be able to use throughout the year on her digital platforms, such as social media and an e-newsletter.

Dotted Line Marketing

Our goal for this project was to put together a library of images that are cohesive, but not exactly the same. We used Dotted Line Marketing’s color scheme when putting together flat lays and pulled in items that will help make the images relevant regardless of when they are used. We also wanted to capture photos of not only static objects, but of movement and client meetings…showing Lane do what she does best, communicating with clients and delivering amazing content and ideas!

Dotted Line Marketing

Dotted Line Marketing has a very clean, modern look, and the images that had previously been used on the website didn’t reflect that feel. Instead they seemed a bit dated and stale. With this new, refreshed imagery, their materials look incredible! Head over to dottedlinemarketing.com to see how this new image library has enhanced their web presence, and be sure to follow Dotted Line Marketing on social media as well!

Dotted Line Marketing

 

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